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Unified commerce

What is unified commerce?

Unified commerce is a business strategy that integrates all sales channels, backend systems, and customer data into one centralised platform. This approach ensures seamless and real-time data flow across every part of the business, from inventory and order management to customer interactions.

Unlike omnichannel, which may have disconnected systems, unified commerce provides a cohesive experience, allowing retailers to deliver consistent service and insights across all channels. This centralised setup helps improve efficiency, customer experience, and data accuracy across a business.

Two Shopify POS stands with card readers on a shop counter, with clothing racks behind

Five benefits of adopting unified commerce

  • Enhanced customer experience

    Unified commerce ensures consistent and personalised interactions across all channels, improving customer satisfaction.

  • Real-time data insights

    It provides instant access to up-to-date information, enhancing decision-making on inventory, demand, and customer preferences.

  • Streamlined operations

    Centralised systems reduce redundancies, simplify workflows, and improve operational efficiency.

  • Improved inventory management

    Retailers can manage stock accurately across channels, minimising stock outs or overstocking.

  • Increased sales and loyalty

    Seamless interactions encourage repeat purchases and foster stronger customer loyalty.

Omnichannel vs. unified commerce

  • Omnichannel

    Connected channels, separate systems

    This approach connects multiple retail channels (like online, in-store, and marketplaces) to offer a seamless customer experience. However, it often involves separate systems for each channel, which can lead to costly integration and maintenance, inconsistent data and a lack of real-time synchronisation. This can cause gaps in inventory visibility, customer profiles, and order processing across channels.

  • Unified commerce

    One platform for everything

    Unified commerce integrates all channels, systems, and customer data into a single platform. This centralised system provides real-time data flow across every touchpoint, allowing retailers to manage orders, inventory, and customer interactions seamlessly. Unified commerce provides a more efficient, accurate, and consistent experience, addressing the limitations of omnichannel by removing system silos and enhancing customer satisfaction and operational efficiency.

A newer, more cohesive approach.

Unified commerce is a newer, more cohesive approach than omnichannel, emphasising integration and data accuracy across the entire retail ecosystem.

This approach enables retailers to stay competitive by responding quickly to market changes and customer needs.

We know commerce

At Make Retail, we know commerce and we specialise in retail technology deployment.

What it's like to work with us.

  • The new system empowers staff to spend more time engaging with customers and less time managing manual processes, establishing a strong foundation for operational excellence and continued innovation.

    Duncan McHughChief Operations Officer, Nutrition Warehouse

  • Opening our first store was a huge milestone for Kip&Co, and the Make Retail team felt like a true extension of our own. They were calm and cool under pressure, and most importantly, they got things done.

    Sarah IrvineEcommerce Manager, Kip&Co

  • What stood out working with Make Retail on Hardy Brothers wasn't just the technical delivery, it was how well they listened and adapted to our business. They felt like an extension of our own team, not just a vendor.

    Rob EadieHead of Technology, Hardy Brothers

  • Moving to Shopify POS has transformed the way we operate. The biggest advantage is having our POS, ERP and website data unified on a single platform.

    Silvan BaardChief Information Officer, Ghanda

  • Our experience with Aaron from Make Retail has been incredible. He’s been supportive and communicative throughout the entire process from the initial POS consultation to implementation.

    Jade Summer-HayesChief Operations Officer, Luv Bridal

No more tech headaches. No more lost sales.

Just a seamless, scalable retail solution. Get in touch today.

Get in touch today
Email
hello@makeretail.com.au
Phone
1300 844 599
Location
L3/222 Hoddle St, Abbotsford VIC 3067