In-store analytics
Your POS tells you what sold. It can't tell you who walked in, where they went, or who walked out without buying.
We set up in-store analytics that measure foot traffic, conversion, and how shoppers move through your store, and we connect it to your Shopify POS sales data. You get the kind of visibility for your stores that you already have for your website.
We handle the whole rollout: choosing the right platform, planning sensor placement, installation, dashboard setup, and training your team to act on what the numbers show.
What’s included
Needs assessment
We work out what you actually need to measure. That might be door counts and conversion, or full zone heatmaps. Then we recommend the platform that fits your stores and budget.
Hardware installation
We plan sensor placement around your floor plan, then install and configure each device so your counts are accurate from day one.
Shopify POS connection
We link traffic data with your Shopify POS sales. Conversion rate and revenue per visitor are then calculated automatically, store by store.
Dashboard setup
We set up reporting around the metrics your team actually uses, for one store or your whole network. Head office and store managers work from the same numbers.
Training and review
We show your team how to read the data, and help them turn it into useful, actionable insights. After launch, we review the results with you and use them to make decisions on staffing, layout, and promotions.
What changes
Rosters follow real foot traffic instead of guesswork. You're covered at peak and not overstaffed when it's quiet. You can see which stores, days, and hours convert well and which don't, then work out why. Layout and merchandising decisions are based on where shoppers actually go and stop, and in-store promotions get measured the way your online campaigns already are.
And once traffic and sales sit side by side, conversion becomes a number your store managers can own and improve.
Platforms we work with
We're a partner of both platforms, and each one answers a different question. One tells you how well each store converts. The other tells you what shoppers do once they're inside.
Traffic and conversion for Shopify POS retailers
AVIA by Retailogists (opens in a new tab)
A plug-and-play device that connects directly to Shopify POS. It counts visitors, matches them against sales, and reports conversion rate, revenue per visitor, and peak and quiet periods. Traffic is broken down by hour, day, age, and gender. AI forecasting helps you plan rosters, stock, and promotions, and you can see every store from one dashboard.
- Best for: Shopify POS retailers who want store-level conversion data quickly, with minimal hardware.
How shoppers move through your store
Vionvision In-Store Analytics (opens in a new tab)
Smart sensors installed through the store show how shoppers move through it. You get heatmaps of hotspots and dead zones, footfall and dwell time by zone, complete customer journeys, and where shoppers go before and after each area. Staff can be excluded from counts. It also measures how long people engage with displays and screens, so in-store campaigns can be measured and A/B tested.
- Best for: Larger-format stores, layout and merchandising decisions, and retailers running in-store media.
Not sure which fits?
That's what the first conversation is for. Many retailers start with traffic and conversion, then add zone-level detail when store layout becomes the question.
Privacy, handled properly
Shoppers have a right to know how they're being measured. Both platforms use video that is processed on the device itself and never stored. No customer information is kept, and no personal or identifiable data is used. Shoppers are counted, not identified.
On every rollout, we check the setup captures only what you need, and help you put the right privacy policy updates in place under Australian privacy law.
Before you ask
For AVIA, yes. It connects directly to Shopify POS. Vionvision works independently of your POS, so it suits stores on other systems too, and we can look at how to bring it together with your sales data.
What it's like to work with us.
The new system empowers staff to spend more time engaging with customers and less time managing manual processes, establishing a strong foundation for operational excellence and continued innovation.
Duncan McHughChief Operations Officer, Nutrition Warehouse 
Opening our first store was a huge milestone for Kip&Co, and the Make Retail team felt like a true extension of our own. They were calm and cool under pressure, and most importantly, they got things done.
Sarah IrvineEcommerce Manager, Kip&Co 
What stood out working with Make Retail on Hardy Brothers wasn't just the technical delivery, it was how well they listened and adapted to our business. They felt like an extension of our own team, not just a vendor.
Rob EadieHead of Technology, Hardy Brothers 
Moving to Shopify POS has transformed the way we operate. The biggest advantage is having our POS, ERP and website data unified on a single platform.
Silvan BaardChief Information Officer, Ghanda 
Our experience with Aaron from Make Retail has been incredible. He’s been supportive and communicative throughout the entire process from the initial POS consultation to implementation.
Jade Summer-HayesChief Operations Officer, Luv Bridal
Let's fix what's slowing you down.
A 30-minute call. No deck, no pitch. Bring your current setup and we'll tell you what we'd do with it.
Get in touch today
- Phone
- 1300 844 599
- Location
- L3/222 Hoddle St, Abbotsford VIC 3067