More than a decade online. One store to get it right.
It opened ready.
Kip&Co · Homewares, Bedding, Apparel · First flagship store in Fitzroy
1850
Products synced from Cin7 to the shop floor
258
Transactions over opening weekend
282
New loyalty members signed up in store in first month open
47%
In-store customers were existing Kip&Co customers
Where they were at
Kip&Co had built a following without a shopfront. Online, and through a network of stockists, it had sold colourful bedding, homewares and clothing for more than a decade.
The next step was its own store: a flagship in Fitzroy.
The platform was already working. Kip&Co ran on Shopify, with inventory managed in Cin7. The question wasn’t whether to change systems. It was whether those systems were ready for a till, a shop floor and a store team on day one.
An online brand opening its first store doesn’t get a soft launch. Customers who have bought from you for years walk in expecting the same brand they know and love.
What we did
We worked as a trusted adviser alongside Kip&Co’s team, from kick-off in March to their opening in August.
In the lead up to open, we pressure-tested the decision to run the store on Shopify POS, so the team could commit with confidence.
Next, we connected stock to the shop floor. We set up Shopify POS to work with Cin7, so the store sells from the same inventory as the website. We also connected Kip&Co's Dream Team loyalty program, LoyaltyLion to the till, so customers can join, earn and redeem points in store just like they do online.
Set up the store in person - In the week before opening, we were on the ground in Fitzroy. We installed two POS terminals with printers, scanners and a cash till. Then we tested every piece end to end. We trained the store team on the new setup, working alongside the newly appointed store manager.
“Opening our first store was a huge milestone for Kip&Co,
and the Make Retail team felt like a true extension of our own. They were calm and cool under pressure, and most importantly, they got things done. We couldn't have asked for a better partner to bring it to life”
Sarah Irvine, Ecommerce Manager, Kip&Co
What happened
When the doors opened, nothing was being figured out on the fly. The hardware was tested, the screens were set up and the team had already used the system.
Staff could focus on customers, not the till. Staff sell from live stock. If it’s not on the shelf, they can check Cin7 and order it for the customer.
For customers, Kip&Co feels like the same brand on the website and on Gertrude Street.
Ready to move from online only to retail?
Let's fix what's slowing you down.
Running a fragmented tech stack?
Let's fix what's slowing you down.
No more tech headaches. No more lost sales. Just a seamless, scalable retail solution. Get in touch today.
hello@makeretail.com.au
L3/222 Hoddle St, Abbotsford VIC 3067
1300 844 599
We’d Love to Work With You!